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Free - How Today's Smartest Businesses Profit by Giving Something for Nothing

Quick Overview

About The Author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. Ad Age magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines.

Availability: In stock

Regular Price: Rs. 499.00

Special Price Rs. 325.00


Product Summary

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere.

Additional Information

Genres Business, Economics & Law
Publication Random House
Category Politics and Business
Product Size Standard
Seller CGS Retail

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